Paleis Het Loo

Paleis Het Loo, located near Apeldoorn, “was the summer residence of the Royal Family of the Netherlands until 1975,” according to Trip Advisor.  The palace was first inhabited by King William III and Queen Mary II, and last inhabited by Queen Wilhelmina, states a Dutch travel blog and the official Palace website.

The palace grounds are huge, with multiple attractions to explore. Visitors can take the palace tour and walk through the current exhibit, or walk through the stables, or even venture onto the roof of the palace to get a better view of the gardens.

While visiting Paleis Het Loo I took a number of photographs to capture not only the palace itself, but the beautifully manicured gardens as well.

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Walking up to the palace.

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One of the palace’s crystal chandeliers.

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Dutch painters are known for their skilled artwork, I don’t know who this woman is, but she fascinated me while at the palace.

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Walking through the royal stables. I love patterns and found this one interesting.

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Queen Wilhelmina’s carriage.

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The Dutch flag from the roof of the palace.

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The manicured gardens consist of a variety of hedge gardens as seen from the ground.

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The manicured gardens consist of a variety of hedge gardens as seen from the roof.

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The details of one of the many fountains on the grounds.

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Within the gardens.

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Another artistic detail of the gardens.

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One of the most beautiful sculptural fountains on the outer side of the gardens.

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Far away view of this globe fountain centerpiece.

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Close-up view of this globe fountain centerpiece.

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The palace in the distance of the blooming garden.

Blooming Heather – Holland Countryside

Blooming from “July till September,” the heather fields of Holland are beautiful in the summer afternoon sun. As the sheep feed on the soft fluffs of purple, the heather waves in the wind.

The Dutch are crazy about their sheep: “Ah, there is so much to say about sheep,” says a Dutch shepherd. Although there is a lot to say, there also is a lot to see.

These are some photos I took in the Dutch countryside, sheep and all.

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City Profile: Giethoorn

Nestled in the Dutch province of Overijssel, Giethoorn, is a town with no roads and packed full of tradition. Using canals as their main source of transportation, the town is filled with bridges and boats. The traditional thatched-roofed houses surrounded by romantic, draping greenery set the scene of local life. Also notice that the Dutch are very particular about their gardens, making the town look picture perfect.

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Also known as the Dutch Venice, Giethoorn is the perfect destination for tourists looking to absorb the local culture. But be prepared to practice your Dutch if you want the full experience, because English is less common in smaller towns and the locals would prefer to use their traditional language.

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According to all that is interesting, Giethoorn was “First settled by Franciscan monks in the thirteenth century, [and] initially served as part of a large nature reserve. The monks had the canals dug for transporting peat and are only about one meter deep.”

This town is gem for visitors looking to travel off the beaten path. Although, since tourists do come to the area, as a writer from the Daily Mail points out, a guided canal tour is also a great way to absorb the town’s “rustic charm.”

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Besides boating through the canals of the town there is a nearby lake you can go to to enjoy a picnic away from people’s homes and onlookers.

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Not ready to hop into a boat? Don’t worry because “many unique places are to be discovered by boat, on foot or by bike,” according to a Giethoorn hotel. Or you can visit in the winter “among the thousands who…go to Giethoorn to ice skate,” according to the blog Holland is Beautiful.

Have you been to Giethoorn, or plan to now? Share your thoughts.

Samsonite VERSUS the World-1

Samsonite VERSUS the World

With a comedic angle, Saatchi & Saatchi Brussels put their client’s luggage to the test. Their campaign “Samsonite VERSUS The World” was a three-piece TV series that aired this last February.

According to Saatchi & Saatchi Brussels the agency created this campaign “to showcase that Samsonite luggage truly is a force to be reckoned with.”

Other blogs are just as impressed with the campaign as the agency behind the magic. Between “Samsonite VERSUS Monsoon,” “Samsonite VERSUS Chicken,” and “Samsonite VERSUS” it is clear that all of these videos “reinforce these [suitcases’] merits in a clever and comical way,” says a writer on LBBOnline.

So, take a look at these videos and see for yourself, and hold tight because Saatchi & Saatchi Brussels says to expect additions to this campaign later this year.

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“Samsonite VS Monsoon” demonstrates the water resilience of their luggage line by dumping water on a mannequin traveler with his Samsonite luggage. This downpour destroys and soaks everything but the bag, and the contents are completely dry.

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“Samsonite VS Chicken” displays how lightweight Samsonite luggage can be. The chicken eating throws the scale out of balance and the bag is then lighter than the Chicken.

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“Samsonite VS Gravity” showcases the durability of the Samsonite hard-case luggage. This commercial literally drops a heavy metal item on top of the bag. proving that the extreme will not damage your bag.

All of these situations take normal things that could happen to your luggage and exemplify the effects, thus proving beyond reasonable doubt that this luggage line will protect your belongings, no matter what travel catastrophes that might happen along the way.

After checking this campaign out, I’d say that they definitely proved that Samsonite luggage is all it is cut out to be for travelers worldwide.

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Night View Assist PLUS: Europe-Wide Guerrilla Advertising Campaign

So, what is Night View Assist PLUS anyways?

“Using invisible infrared beams and a special camera, Night View Assist PLUS displays a supplemental, real-time view of the dark road ahead.” According to Mercedes Benz, “it can point out and even shine the headlamps toward pedestrians it detects. And unlike thermal systems, it can sense cold objects, too.”

This innovative feature is not easy to explain to potential customers, which is why Mercedes Benz recently launched a guerrilla campaign for highlighting this technology-driven feature.

According to Amsterdam Ad Blog, after launching the “Invisible Drive” campaign in Germany, which allowed the car to blend in with its surroundings, Mercedes Benz then headed to Amsterdam to focus on a new way to convey the same feature.

“Invisible Night” brings the streets of Amsterdam to light as cars drive past the buildings at night, by illuminating the view as if they were driving during the day. In order to do so this cool video shows every step of the production process and the outcome. Enjoy:

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Because the Night View Assist PLUS feature can show you what the road would look like as if it were illuminated, this guerrilla campaign was able to show that feature to a larger audience and peek viewers’ interest in the unique technology. And, according to Jovana Radovanovic of Branding Magazine, the ad campaign was successful because it was able to “illusion of creating a day at night was successfully achieved and it surprised both drivers and pedestrians.” Check out more about what Mercedes Benz is doing on their website.

Although “Invisible Drive” seems to have received more international notoriety for promoting their electric car technology, I think that this execution is just as creative for illustrating Mercedes’ Night View Assist PLUS technology.

Advertising Trends in Australia: Memorable And Dark PSAs

Dumb Ways to Die

How can you forget one of Australia’s most memorable PSAs about the Metro: “Dumb Ways to Die.” The campaign became a world sensation and the memorable song even was put on iTunes because of its popularity! This campaign shows cartoon “people” dying in dumb ways in order to promote public safety while using the Metro. They even went as far to create an interactive website and video game to go along with their message.

But recently Australian PSAs have taken a darker turn with “Set Yourself Free” by using real people in a ridiculous and horrifying situation. Although, for public consumption, this PSA takes a shocking turn for the worst that may be too graphic for some viewers.

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Spoiler Alert: If you don’t want to watch the video, here’s what happens: “Set Yourself Free” depicts teenagers going from school to the beach and subsequently getting blown to bits because they didn’t read the trespassing sign. All of this is to encourage the teenage audience not to drop out of school. Interestingly enough the video has gone viral for its unique and terrifying take on PSAs. Yet again, the Australians are in the lead for most shocking and creative PSA, in my opinion.