No matter your location, language or taste, discovering new music is a fun experience for most people, and when it’s free—even better. Air France realized the appeal of this activity and looked to the sky to create an innovative app for discovering new music.
Air France is “known for its music selection in on-air entertainment,”according to Skift.com. In fact, its “Air France Music” Facebook page has more than 165,000 fans. The airline is taking its reputation for good music to the next level with its new app, “Music in the Sky,” released on November 13.
The app is simple to use: point your iphone to the sky, aim it at the music note that appears on your screen and discover a new track. What will make users keep coming back is the fact that the songs that are available change with your location. According to Air France Music’s Facebook page, “From Paris to Tokyo via Buenos Aires, every sky in the world has its own music with our Air France Music iPhone application, Music in the Sky. Make new discoveries every time you travel!”
Of course I had to try the app for myself. At first I was skeptical. There had to be a catch. Would I be able to use it without being an Air France customer? Would a track be available to me in the middle of Missouri? So I downloaded the app, pointed my phone up and “caught” the track. Within seconds I was listening to a new song!
The app is cool because of how easy it is to use and the access it gives users to undiscovered artists and songs, but it doesn’t stop there. Throughout the year, the airline will give users access to unreleased tracks, concert tickets and even plan tickets “by discovering undiscovered hidden games in the sky,” according to an article from finchannel.com.
So far, users seem to be happy with “Music in the Sky.” It’s got a five-star rating on Itunes, and all the comments on the app are positive.
Though I don’t think the app or Air France’s music selection would convince people to choose the airline over others, I think the app and interactive Facebook page are a great way to engage young travelers especially. The app will help Air France stick in the minds of travelers, so they log on to the airline’s website when they are looking for plane tickets.
Overall, I think the app is a great idea. It’s a smart move for Air France because it will help people become more familiar with the airline, and it’s a good opportunity for music-lovers to test their music knowledge and discover new music no matter where they are in the world.
I will definitely be pointing my phone skyward again soon to see what other songs I can discover.