Olympics Commercial Says Games Have Always Been Gay

There’s no doubt security was one of the biggest concerns at this years Winter Olympics. However, Russia’s anti-gay policies were likely one of the most widely talked about topics, both before and during the games. But whether Russian President Vladimir Putin likes it or not, some would argue the winter games have always been a little gay.

That’s according to the Canadian Institute of Diversity and Inclusion. The organization published this ad to play up the homoerotic nature of the luge.

The 2014 Winter Olympics came under huge scrutiny when Putin passed his anti-gay legislation last year. It bans the “propaganda of nontraditional sexual relations to minors,” and essentially limits the rights of the country’s lesbian, gay, bisexual, transgender, and intersex people.

The CEO of CIDI told Global News:

“We like to focus on humour, yet at the same time really send a strong message about the need for inclusive behaviours in something like the Olympic Games.”

The CEO says the response to the video has been overwhelmingly positive. Not to mention, its gone viral with nearly 6 million views.

One blogger from Slovenia wrote:

“Oh, Canada, you’re so diverse and inclusive. I like that about you … Take that, Putin.”

Others, like a writer for Liberty Voice, say the company could’ve gone with a a tune that did a better job of suggesting the “wonderfully gay core of the 80s.” Charles Mudede, a contributing writer for Slog said the following might have been better.

Either way, I think humor is the best way to go when tackling such a sensitive topic. The ad makes you at least chuckle, while highlighting the need for the Olympics to remain inclusive of everyone.