With more than 9 million facebook page likes and his own profile page on IMDb, Roger Federer has become more than a tennis genius, but also a world icon. In addition to Federer’s official website, numerous fan websites of Federer have been set up by his followers. At any given moment, over 44,000 people are talking about the Swiss tennis player on facebook.
While the world follows the star, Federer generates Swiss-red waves all over the world. Federer might have become the new symbol of Switzerland after the Swiss Army knife. If that’s the “Federer Effect” in the world, what is the “Federer Effect” back home in Switzerland?
But their love for Federer didn’t come overnight. Roger Federer didn’t become popular until after a phenomenal 2003 season. That was the season in which he first won his first Grand Slam at Wimbledon. This was the win that propelled him from a good tennis player to tennis star. This stardom brought along the large fan base in his home country of Switzerland. The Swiss people love him so much that they let him carry the Swiss flag at the Athens Olympic’s in 2004. Federer has won 16 Grand Slam titles, Olympic gold in doubles, and he has been named season champion 5 times.
In 2007, Federer became the first living person to feature on a Swiss stamp, and his first plaque or statue was set up on the day after Federer won the 2009 French Open. It was also decided that Basel’s (Federer’s hometown) international tennis venue would be renamed the Roger Federer Arena. More and more children have started picking up tennis racket.
Fans created “Map of Roger Federer’s Switzerland” which marks the places in Switzerland that Federer is related to. For example, his birthplace in Münchenstein or even his wife Mirka’s parents’ house in Schaffhausen.
Co-writer: Devin Robinett